Feds invest $20 million to trace livestock, revive global image of Canadian meat

By THE CANADIAN PRESS – 2 days ago

NIAGARA-ON-THE-LAKE, Ont. — Canadian farmers are skeptical that a $20-million federal investment announced Friday to track livestock from grocery stores around the world back to Canadian farms will help beleaguered producers.

Federal Agriculture Minister Gerry Ritz unveiled the Livestock Auction Traceability Initiative at the end of a meeting between federal, provincial and territorial agriculture ministers in Niagara-on-the-Lake, Ont.

Ritz said the move will help to restore global confidence in Canadian meat - confidence that recently took a hit due to swine flu concerns.

The traceability initiative will increase Canada's competitiveness in the global livestock trade, Ritz said, especially in emerging Asian markets, where countries are calling on Canada to adopt such measures.

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